It allows to analyze users information, giving back behavioural and dynamic clusters to be used for improving performances through targeted communications.
It allows to collect information from different tools: from contest to survey, from couponing to event, supporting the Brand’s touchpoints integration.
It allows building smart loyalty path: from engagement to valuable relationship, based on behavioural analysis in real time.
It allows you to integrate the Brand’s social platform to simplify the user login. It supports also the analysis in real-time of the user’s preferences.
It allows defining marketing automation strategies directly by set up 1to1 communication targeted to single users starting from online KPI dashboard.
It allows building a unique environment, inside which the user can collect points/coins, to be used to freely rewards him/herself.